For government
Municipal, provincial and federal program teams who need the official page to rank
When a resident searches a program, they should land on your page, not a third-party summary of it.
Government sites lose in search for a boring reason: the real answer is trapped in a PDF, a news release, or a page that was never given a title a human would type. Directories and media then rank for the program you actually run.
We work with comms directors, program managers and digital teams. The job is to make the official page unambiguous to Google and to AI assistants: clear titles, bilingual keyword research that is not a translation, structured data, and an information architecture that can survive a CMS you do not fully control.
If search is not the constraint, we will say so in the first email. Accessibility debt, a broken CMS, or a PDF library is a different project, and it should not be billed as SEO.
The services that usually move first for public-sector teams:
- Search engine optimization for program and location pages
- Answer engine optimization so AI assistants cite the official source
- Analytics that respects privacy rules and still shows whether people found the right form
What we bring to a public-sector site.
Search Engine Optimization
Earn durable organic rankings in Canadian search with a strategy built on entities, search intent and technical excellence.
Answer Engine Optimization
Get your organization quoted by ChatGPT, Perplexity, Gemini and Google AI Overviews - the new front page of the internet.
Generative Engine Optimization
Shape how generative models describe your organization, so summaries about your cause are accurate, current and favourable.
Paid Search
Paid search and paid social that sit beside organic work: year-end, recruitment, appeals, and campaigns a director can measure.
Google Ad Grants
Get the $10,000 USD monthly Google Search credit spending, staying compliant, and producing referrals a director can report.
AI Enablement for Lean Teams
Practical AI workflows for one-person communications teams, with guardrails that protect your voice, your data and your credibility.
Analytics & Measurement
Privacy-respecting measurement that ties search visibility to donations, volunteers and program referrals - and reporting your board will read.
Bring the program page that should be ranking.
An email from your comms or digital lead is enough to tell you what is actually in the way.
Frequently asked questions
Can a government program actually outrank a directory or news site?
Yes, for the queries that describe a specific program, a city, or an eligibility rule. Directories win generic national searches because of domain authority. They lose when someone searches the name of your benefit, your intake process, or your local office. That is the traffic that should land on the official page.
We publish in English and French. Does that change the work?
It is the work. Translated keywords are not the terms Francophone residents actually type. We run separate keyword and entity research for each language, then structure the French and English pages so neither is a thin copy of the other.
Our site is a CMS we do not control. Can you still help?
Most of our government work is written as tickets a departmental developer or vendor can ship: titles, schema, information architecture, PDF-to-HTML priorities. You do not need us inside the CMS if the people who are inside it have a clear spec.
Who should write?
The comms or digital lead who owns the site, plus anyone who will have to defend the work to a director. A first email is enough to tell you whether search is the lever, or whether the problem is actually IA, accessibility, or a PDF library that should never have been the source of truth.