For nonprofits
Charities, foundations, advocacy groups and social enterprises
Holistic exists because mission-driven organizations were being sold commercial playbooks that did not fit their budgets, their metrics or their obligations.
We work with registered charities, private and community foundations, advocacy organizations and social enterprises across Canada. In practice that means we already know how to structure a page for a program with eligibility criteria and a waitlist, how to keep a Google Ad Grant compliant while it actually spends, how to run bilingual keyword research rather than translating an English list, and how to measure outcomes without dropping invasive tracking on people who came to your site looking for help. Your indicators are volunteer applications, program referrals, monthly donors and grant credibility, so those are the numbers our reporting is built around. If you are an executive director or comms lead who has to defend this to a board, the first email is built for you.
The services that usually move first for a charity or foundation:
- Google Ad Grants if you hold unused advertising credit, or should
- Search engine optimization for program and donation pages
- Answer engine optimization so AI assistants cite your organization, not a directory
How we help, in the order it usually matters.
Search Engine Optimization
Earn durable organic rankings in Canadian search with a strategy built on entities, search intent and technical excellence.
Answer Engine Optimization
Get your organization quoted by ChatGPT, Perplexity, Gemini and Google AI Overviews - the new front page of the internet.
Generative Engine Optimization
Shape how generative models describe your organization, so summaries about your cause are accurate, current and favourable.
Paid Search
Paid search and paid social that sit beside organic work: year-end, recruitment, appeals, and campaigns a director can measure.
Google Ad Grants
Get the $10,000 USD monthly Google Search credit spending, staying compliant, and producing referrals a director can report.
AI Enablement for Lean Teams
Practical AI workflows for one-person communications teams, with guardrails that protect your voice, your data and your credibility.
Analytics & Measurement
Privacy-respecting measurement that ties search visibility to donations, volunteers and program referrals - and reporting your board will read.
Bring us the problem, not a brief.
Tell us what is not working and we will tell you whether search is the lever, honestly, before you spend anything.
Frequently asked questions
Why work with a nonprofit specialist instead of a general agency?
Because the constraints are different. Your conversion is a volunteer application rather than a purchase, your budget is program money that has to be defensible to a board, your audience may include people accessing sensitive services, and you have channels a commercial agency never touches, like the Google Ad Grant. A generalist has to learn all of that on your budget.
We are a small charity with no marketing staff. Can you still help?
That is most of our clients. We write implementation tickets precise enough for a volunteer developer or a website vendor to ship, and we prioritize ruthlessly so a team of one is never handed a fifty-item audit with no order of operations.
Can search work really compete with our national databases?
Frequently, yes. National directories win on domain authority but lose on specificity: they cannot describe your program, your city, your eligibility criteria or your waitlist. Local and program-level intent is where a well-structured nonprofit site beats a database, and it is where the highest-intent searches happen.
Do you help with grant reporting?
We supply the digital side of it. Clear before-and-after numbers on reach, non-brand search visibility, AI citations and referral volume, in a format you can put directly into a funder report without translating agency jargon.