competitor-a.ca0 citations
- h1"We are a full-service digital marketing agency."
- metageneric 158-char sales pitch
- schemanone
- answer-blocknone · buries claims in paragraph 4
- citations0 outbound to primary sources
- last-updated2022-11-14
Vol. 01 · Manifesto edition Ottawa · 2026Page 001 / 006
In 2026, 60% of searches
end without a click.
We build for the other economy.
¹ Similarweb / SparkToro click-loss studies, 2024–2025. AI Overviews rolled out in Canada Q4 2024; zero-click share has grown every quarter since.
Scroll§ 01 · Proof, not promise
The only agency that shows the receipts live.
Every other agency talks about AI visibility. We measure it, publicly. The counter on the right is a rolling seven-day sum of every time a HolisticSEO client got cited by a major answer engine.
Read the manifestoLive · HolisticSEO client citationsupdated 03:27 AM
- ChatGPT citations · 7d1,247
- Perplexity citations · 7d892
- Google AI Overviews · 7d3,410
- Gemini citations · 7d604
0%
avg. cite-share lift · 90d
0×
median MoM organic growth
0%
of clients cited by ≥1 LLM
§ 02 · The autopsy
Why competitors are invisible to ChatGPT.
We ran the same prompt through ChatGPT, Perplexity, Gemini and Google’s AI Overviews. Here’s the anatomy of a page that does not get cited — annotated live.
Prompt monitored:
“best nonprofit seo agency in canada”
holisticseo.ca847 citations · 7d
- h1single-claim, citation-shaped
- meta55-word extractable answer · lede-first
- schemaOrganization + ClaimReview + DefinedTerm + FAQ
- answer-blocktop-of-page <AnswerBox> · 40-word POV
- citations8 outbound to Google, W3C, IAB, CRA
- last-updatedtoday · IndexNow pinged
LLMs don’t rank pages; they extract claims. If your page doesn’t look like a citation, it isn’t one.
§ 03 · What we actually do
Three moves. Not nine services.
We engineer your site into the training-and-retrieval layer of every major LLM. Extractable answers, atomic claim structure, entity graph, IndexNow, llms-full.txt, and monitored prompts.
- 01Claim-shaped H1s & answer boxes on every service and program page
- 02Full JSON-LD entity graph (Org, DefinedTerm, ClaimReview, HowTo, Speakable)
- 03llms-full.txt + `cite us as` block for machine-readable positioning
- 04Weekly prompt-visibility monitoring across ChatGPT / Perplexity / Gemini
§ 04 · One receipt at a time
Not a case-study wall. One deep cut, per week.
Everyone else hides client names and rounds the numbers. We publish one real teardown a week — screenshots, SERPs, the exact prompts we monitored, the moves we made, and the moves that didn’t work. Public. Timestamped.
All receipts0%
organic sessions · 8mo
0
#1 nonprofit keywords
0×
ChatGPT citation share
Case · This week
A national environmental charity went from unranked to the default answer for “how to donate to environmental causes in canada.”
We rebuilt eight program pages around extractable donor-intent answers, published a claim-shaped “How giving works” explainer with `HowTo` + `Speakable` schema, and pinged IndexNow on every deploy. Perplexity started citing them within nine days. ChatGPT within twenty-two.
Sector
Nonprofit
Nonprofit
Engagement
8 months
8 months
Investment
$4.8k / mo
$4.8k / mo
Loom walkthrough
↗ 3:47
↗ 3:47
Cited by, worked with, or teardown-audited
Ottawa nonprofits alongside North American research and healthcare institutions.
§ 05 · Colophon
If your best keyword still isn't your own name —
Set in Instrument Serif & JetBrains Mono. Printed to the browser in Ottawa.Request a teardown